Project Description
Zeng Lihong
Senior Adviser
About
I have been engaged in the trademark industry for 14 years and have successfully handled thousands of trademark cases of various types, involving trademark business in more than 100 countries or regions worldwide. I have maintained long-term and stable cooperative relationships with more than 60 overseas agencies and have rich practical experience in trademark affairs at home and abroad.
I have provided trademark layout and management services to multiple large and medium-sized enterprises, offering in-depth analysis and effective solutions to difficult trademark issues, drafting and negotiating licensing, transfer, and coexistence agreements, providing professional trademark consulting and answers, and participating in trademark risk assessment and due diligence investigations for multiple corporate mergers and acquisitions.
Professional Field
- Brand layout planning
- Trademark Protection Strategy
- Trademark management services
- Trademark application agency
- Trademark monitoring
- Customs protection of trademark rights
- Madrid International Registration
- Analysis and Resolution of Trademark Dispute Cases
- Company investigation services
- Recognition of Famous Trademark
Classic Works and Case Studies
Case:
- Participate in the establishment and improvement of F Company’s trademark system
- Participate in the establishment of trademark usage standards for Company F
- Participated in multiple M&A cases of Company F, provided trademark risk assessment and due diligence, and assisted in business decision-making
- Participate in trademark risk assessment and due diligence for F company’s listing project
- Handling the trademark layout and improvement of Company F
- Handling negotiations and transactions for the sale of J Company’s trademark
- Handling overseas coexistence negotiations for the trademark of Company C
- Handling multiple customs investigations against S company
- Handle P company’s domestic and international authorization cases, provide authorization risk control and valuation recommendations